Release date: 22 July 2022
The story of Shamshera is set in the fictitious city of Kaza, where a warrior tribe is imprisoned, enslaved, and tortured by a ruthless authoritarian general Shudh Singh. This is the story of a man who became a slave, a slave who became a leader, and then a legend for his tribe. He relentlessly fights for his tribe’s freedom and dignity. His name is Shamshera.
Once the most prestigious production house, Yash Raj Films finds itself in deep waters after two successive debacles, the Ranveer Singh’s Jayeshbhai Jordaar and Akshay Kumar’s Samrat Prithviraj
All eyes are now on Yash Raj’s expensive dacoit drama Shamshera which is crucial not only to Yash Raj (after two debilitating debacles) but also to Ranbir Kapoor who returns to the screen after four years.
Ranbir’s last release was Raj Kumar Hirani’s Sanju in 2018. A lot has changed since then. The Pandemic has changed audiences’ tastes. Trade experts secretly wonder if audiences are interested in a dacoit drama any longer.
“The very concept is outdated. We had lots of very successful dacoit dramas in the 1970s and 80s like Mera Gaon Mera Desh, Heera, and Chambal Ki Kasam. But audiences have moved on. The new dacoit dramas are the mafia crime thrillers,” says Bihar’s leading exhibitor Suman Sinha.
In fact, Yash Raj Films is counting on this very uniqueness to bring the audiences into Shamshera.
The banner desperately needs a big hit. Whether Shamshera will be the turn-around film for Yash Raj remains to be seen when it releases on July 22.